Dirty Doggy Self-Serve Grooming

The goal was to design and develop a user-friendly website that clearly communicates Dirty Doggy’s offerings to both customers and potential franchisees. The project included a discovery phase, custom design, site development, and crafting compelling copy to capture the brand’s fun and approachable identity.

What Was Done:

1. Discovery Phase:

   • Conducted initial consultations to understand the business’s goals, target audience, and unique value propositions.
   • Researched competitors and user expectations to identify key features and design trends.

2. Design:

   • Focused on user experience (UX) by creating intuitive navigation for both customers seeking grooming services and franchisees exploring opportunities.
   • Stayed true to the brand’s black-and-white palette, enhancing it with complementary shades and extensive use of location photography.
   • Used real-life photos to immerse visitors in the space, giving them a feel for what it’s like to be there.

3. Development:

   • Built a custom WordPress theme from the ground up, prioritizing efficiency, clean code, and performance rather than relying on pre-built themes.
   • Designed an admin dashboard using custom fields to empower the client with easy content management, eliminating the need for coding knowledge and improving maintainability.
   • Created a responsive framework to ensure seamless performance across all devices and browsers, optimizing for mobile, tablet, and desktop users.
   • Focused on scalability and SEO-friendly code to support the client’s growth and maximize visibility in search engines and AI-driven tools.
   • Optimized site speed for fast load times and a smooth browsing experience, enhancing user satisfaction and engagement.

4. Copywriting:

   • Wrote engaging and SEO-friendly copy, including service descriptions, franchise opportunities, and customer-focused messaging.
   • Crafted a consistent tone that is approachable, professional, and aligned with the brand identity.
   • Featured clear calls-to-action, encouraging users to explore services or inquire about franchising.