Dirty Doggy Wash
Marietta's self-service dog wash
Dirty Doggy Self-Serve Grooming is a unique dog grooming business that offers self-serve stations, professional grooming services, and franchise opportunities. It provides a convenient, affordable, and collaborative solution for dog owners who want to bond with their pets while ensuring they stay clean and healthy.
Project Scope
The goal was to design and develop a user-friendly website that clearly communicates Dirty Doggy’s offerings to both customers and potential franchisees. The project included a discovery phase, custom design, site development, and crafting compelling copy to capture the brand’s fun and approachable identity.
What Was Done:
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Discovery Phase:
- Conducted initial consultations to understand the business’s goals, target audience, and unique value propositions.
- Researched competitors and user expectations to identify key features and design trends.
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Design:
- Focused on user experience (UX) by creating intuitive navigation for both customers seeking grooming services and franchisees exploring opportunities.
- Stayed true to the brand’s black-and-white palette, enhancing it with complementary shades and extensive use of location photography.
- Used real-life photos to immerse visitors in the space, giving them a feel for what it’s like to be there.
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Development:
- Built a custom WordPress theme from the ground up, prioritizing efficiency, clean code, and performance rather than relying on pre-built themes.
- Designed an admin dashboard using custom fields to empower the client with easy content management, eliminating the need for coding knowledge and improving maintainability.
- Created a responsive framework to ensure seamless performance across all devices and browsers, optimizing for mobile, tablet, and desktop users.
- Focused on scalability and SEO-friendly code to support the client’s growth and maximize visibility in search engines and AI-driven tools.
- Optimized site speed for fast load times and a smooth browsing experience, enhancing user satisfaction and engagement.
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Copywriting:
- Wrote engaging and SEO-friendly copy, including service descriptions, franchise opportunities, and customer-focused messaging.
- Crafted a consistent tone that is approachable, professional, and aligned with the brand identity.
- Featured clear calls-to-action, encouraging users to explore services or inquire about franchising.
Additional Pages
Services Page
About Us Page
Franchising Information Page
Have a project in mind?
Our team is ready to bring your vision to life. Take the first step by requesting a quote or initiating a conversation to discover more about our services.