Funky VA Math

Built by Veterans, for Veterans

Funky VA Math is a veteran-founded platform designed to help service members, veterans, caregivers, and families understand and navigate VA disability benefits—especially the complex formula known as "VA math." GDN Web Media partnered with founder Tom Hurley to reimagine the website from the ground up, aligning it with the growing mission and launching it alongside a national print magazine.

  • Copywriting & Editing

  • Custom Admin Area

  • Website Redesign

  • WordPress Development

Project Scope

GDN Web Media collaborated closely with the Funky VA Math team to shape a clear and scalable foundation for the brand’s evolving mission. Here’s what we did:

  • Discovery & Communication: Met regularly with the founder to understand the vision, tone, and target audience—veterans and their families seeking trusted guidance.
  • Content Strategy: Organized years of content into clearly defined sections—Magazine, Resources, Newsletter, About, and Contact—making it easier for users to engage with information at their own pace.
  • Design & Branding: Created a clean, modern design with strong visual hierarchy, clear calls-to-action, and intentional use of color and typography inspired by their excellent magazine.
  • Future-Proof Development: Built the site on a flexible structure that allows for easy expansion, especially as new modules and issues of the For The Veteran | By The Veteran magazine are released.
  • Launch & Ongoing Maintenance: Coordinated the website relaunch with the national magazine release and continues to provide performance optimization, content updates, and technical support.

The Results?

The new Funky VA Math website offers a dramatically improved user experience, with simplified navigation, mobile responsiveness, and a trustworthy, mission-driven design. The relaunch coincided with the release of SURVIVOR—the first issue of the print magazine—creating a unified, cross-platform experience that amplifies the brand’s reach and impact.

Veterans now have a go-to digital home where they can access resources, read real stories, subscribe to helpful updates, and feel seen, supported, and empowered.

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